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email opt in law

From 1 July there is a new option in the legislation for B2B communication.

Gone are the days when companies could wind directions generic e-mail (eg info @) to promote products or services.

From now on B2B electronic communications have same restrictions that B2C communication.

In short

– Explicit consent is required before sending a commercial email a company

– Even for existing files will require the consent (opt-manage their databases of age)

– The identity of your company should be very clear on every call

– An unsubscribe link must always be free and respected

The exception

You does not need permission if it is sent to customers, but:

– Communication should be related to the purchased product or service

– Designer Costume must be able to reject this kind of communication when it becomes a new customer

– An unsubscribe link must always be free and respected

No email only!

This new legislation not only the marketing of the email, but all communication electronic.

Then also SMS / MMS and fax marketing are linked to the same rules.

The paradox

While electronic communication is very well regulated, as needed, communication is not printing. So, basically, no problem you want to send people post personal mail sent by regular mail!

Is it me or is there something wrong with this world? Each day of the opening of my (postal) mailbox that I have to throw tons of paper and nobody cares.

Since 2000 EmailGarage has been at the forefront of email marketing technology. We have 50 interactive marketing specialists in-house to help you with expert advice about (and help with) successful campaign development, content creation, graphic design, planning and execution. And we have developed the EmailGarage 6.0 platform: a powerful tool that allows you to manage customer knowledge, to create your campaigns easily and send them out in the most reliable way.

More info on http://www.emailgarage.com or our blog http://blog.emailgarage.com

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