Email Marketing Info Make money with email marketing the right way

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In this article I am going to share with you possibly the most effective strategy which you can use to promote your business online with the benefit of driving repeat sales from your customers.

This approach means more sales on a more regular basis from your customers – and that means more profitable sales. And if you are running a small business then you don’t need me to tell you the importance of profitability. Repeat sales from existing customers are almost always more profitable, and it’s easier to sell to existing customers because they already know you.

Promote your business online with email marketing is one of the most profitable and easiest ways to drive repeat sales from existing customers and prospects – it’s roughly six to twelve times less expensive to sell to an existing customer than it is to acquire a new one.

Email marketing is:

• Easy
• Fast
• Free
• Measurable

And yet – for some bizarre reason promoting your business online with email marketing it is one of the most neglected opportunities. Let me give you an example of a wasted opportunity to promote your business online with email marketing.

When was the last time you received an email from your hairdresser? Seriously, hair salons are losing a fortune by not building an email list and sending emails to their clients? Why?

How often do you intend to make an appointment with your hairdresser, but don’t actually get round to doing it until at least several weeks later? A regular email from your hairdresser would be a great prompter and mean more clients would make their appointments more regularly – meaning more profit for the hair salon.

Here is a real example of email marketing in action!

A client of mine has a thriving retail business which sells online and offline. The business has been in existence since 1985. Two years ago they became a client of mine, and I immediately identified a lack of regular ongoing communication with their existing clients. They held email addresses for all their existing online customers. I immediately introduced a “promote your business online with email marketing” strategy, and for the past two years their existing customers have received emails once a month whilst at the same time we have grown their email marketing list by attracting new opt-in prospects.

During that two year period – which includes the global recession – my client’s online sales have increased by 50%. We have made no other changes to their online sales strategy during that period.

It’s not rocket science, communicate with your customers on a regular basis giving them hints, tips, advice, offers and useful information – and more of your customers will buy more products and services from you on a more regular basis.

I can virtually guarantee that if you promote your business online with email marketing you will increase your sales. Email marketing is a free way to promote your business online, and if done properly it can be extremely effective and profitable.

If you would like to learn how to:

1. Build a list of opt-in email addresses which you can use for email marketing.
2. Write and send compelling emails that will develop closer relationships with your customers and drive more sales.
3. Automate the whole process to make it easy and maximize profits.

Simply click here http://promote-your-business-online.weebly.com/ to find out how to learn to promote your business online with email marketing.

Alan Robert runs his own consultancy as a professional business advisor. His clients are owners of small to medium sized businesses, and his specialization is helping businesses to profitably grow their sales. http://promote-your-business-online.weebly.com/

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